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CASE STUDY

Hello Social Circle works with businesses of every kind to craft social media management, paid advertising, and content strategies that deliver measurable growth. Explore these case studies to see how our work drives engagement and results across diverse industries.

Citrus Fruits

El Ranchito Mexican Grill

Overview
El Ranchito is a neighborhood Mexican restaurant known for authentic flavors and lively atmosphere. Their food and cocktails were fan favorites, but their social media presence didn’t reflect the vibrant in-person experience. They wanted a cohesive feed and custom graphics to attract new diners and keep regulars engaged.

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Goals

  • Build a consistent Instagram and Facebook presence that matches the restaurant’s energy.

  • Highlight daily specials, seasonal cocktails, and community events.

  • Increase local foot traffic and reservations through engaging visuals.​

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Our Approach – Social Media Management & Content Creation

  • Designed a 30-day content calendar featuring menu highlights, behind-the-scenes prep, and weekly specials.

  • Shot a full library of professional photos: tacos, cocktails, desserts, and candid dining moments.

  • Created custom graphics for promos like “Lunch Times” and “Say Yes to Quesadilla.”

  • Posted four times per week on Instagram and Facebook with researched local hashtags.

  • Managed comments and direct messages to answer questions and encourage reservations.

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Results (First 90 Days)

  • 70% increase in Instagram engagement rate.

  • 45% growth in followers across Instagram and Facebook.

  • Noticeable uptick in dine-in traffic during featured promo nights.

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Harbor & Co. Realty

Overview

Harbor & Co. Realty is a boutique real estate agency serving the Seattle metro area. Despite an experienced team and a strong referral network, they struggled to generate consistent, high-quality leads through social media. Their goal was to modernize their online presence, highlight new listings with engaging visuals, and drive inquiries from serious buyers and sellers.

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​​​​​​​​​​​Goals

  • Increase brand awareness and buyer inquiries in targeted Seattle neighborhoods.

  • Showcase new listings and sold properties with professional, scroll-stopping visuals.

  • Capture seller leads for mid- to high-end homes.

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Our Approach

Social Media Management

  • Built a 30-day content calendar featuring new listings, market updates, client testimonials, and neighborhood spotlights.

  • Posted five times per week across Instagram, Facebook, and TikTok.

  • Managed comments, DMs, and story replies to capture showing requests quickly.

Paid Advertising

  • Set up Meta and Google Ads with conversion tracking and retargeting.

  • Ran lead-generation campaigns promoting new listings and free home-valuation offers.

  • Split-tested creative to find top-performing ad sets and optimized budget weekly.

Results (First 90 Days)

  • 3.5x return on ad spend (ROAS) on Meta lead-generation campaigns.

  • 45% increase in qualified buyer inquiries compared to the previous quarter.

  • 60% more seller leads through the free home-valuation campaign.

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Key Takeaways

  • Consistent, high-quality posting positioned Harbor & Co. Realty as a premium brokerage in a competitive market.

  • Targeted Meta and Google campaigns captured both buyers and potential sellers at the right time.

Citrus Fruits

Copper Brewing 

Overview
Copper Tap is a neighborhood craft brewery known for small batch ales and a lively taproom. They wanted a consistent social presence to showcase new releases and weekly events while driving more weekend traffic.

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Goals

  • Grow Instagram and Facebook reach

  • Highlight seasonal beers and taproom events

  • Increase visits from local craft beer fans

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Approach

  • Created a 30-day content calendar with beer launches, behind the scenes shots, staff features and event promos

  • Posted four times per week with branded stories and daily event coverage

  • Managed comments and messages to keep followers engaged

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Results so far

  • 65% rise in engagement

  • 40% follower growth

  • Seasonal releases selling out within 48 hours of promotion

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Key Takeaway
Consistent visuals and timely event promotion have turned social followers into regular taproom visitors and strengthened the brewery’s local presence.

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Luna Wellness

Overview
Luna Wellness Spa is a full-service day spa in Atlanta offering facials, massage, and body treatments. They wanted a consistent social presence to showcase services and bring in more local clients.

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Goals

  • Increase Instagram and Facebook engagement

  • Promote monthly specials and treatment packages

  • Boost online bookings from nearby customers

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Approach

  • Created a 30-day content calendar highlighting treatments, behind-the-scenes videos, and client testimonials

  • Photographed the spa, staff, and products for cohesive visuals

  • Posted four times per week with branded stories and weekly Reels

  • Managed comments and direct messages to answer questions and capture bookings

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Results so far

  • 70% rise in engagement

  • 35% follower growth

  • 25% increase in online bookings within the first 90 days

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Key Takeaway
Consistent posting, high-quality visuals, and responsive engagement positioned Luna Wellness Spa as a top local destination and turned social interest into appointments.

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More Than Just a Pretty Feed

Pretty posts alone don’t grow your business. At Hello Social Circle we focus on results like engagement, reach and conversions so your feed isn’t just nice to look at it actually works for you. Ready to take social media off your plate? Book your free discovery call today

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